Thursday, October 30, 2008

I'd like to thank all my fans.....

Today I received a fat letter in the mail saying that CoreComm PR has won an award from the Association of Marketing & Communications Professionals. We won a Gold and Platinum award for our work and development of a press kit for GILA Window Film.

I must admit that it was an exciting project just to work on. We worked closely with the client and graphic designer to create a press kit for the GILA decorative window film line. The kit actually had windows with the window film placed in it. Reporters had to open the windows in order to access the press releases. We also developed something we called "visual" press release/sheets. These sheets visually communicated how we envisioned consumers would work with the product.

I'm working on updating my website and it will contain a detailed review of the project. I've also uploaded an image of the kit.

Hard work pays off.

Friday, October 24, 2008

Reality Check

Yesterday my Dad asked me if I'd seen any fallout from the economic turmoil with my clients. Happily I was able to tell him that I'd seen very little.

While I read the headlines and realize that things are bad for many, those with great ideas and sound business practices are still very competitive. Over the past weeks I've asked my clients how things look for them. Every single client is positive. Some of their comments include:

"We've had the best sales year to date."
"Our products are taking off."
"We have lenders coming to us because they feel our company is the next big thing."

Others have recently had an influx of capital or were well ahead of the housing curve.

My conclusion is that either I'm a genius at choosing clients who are on the cutting edge of the next big thing or that things aren't as bad out there for the mid-size company as some reports are leading us to believe. It's probably a little of both.

In this economy it's the leaders like many of my clients who will persevere and be triumphant in the future.

Tuesday, October 21, 2008


First, I can't believe that its October. Its been a while since my last posting but I have no idea how time passed so quickly. I guess I just didn't notice because I was so involved with my work. It may sound corny but I feel I'm lucky that I actually found a career that I love, I'm good at, and I get to work with some amazing people.

Just take a look at one of my clients, the Andrew Young School of Policy Studies at Georgia State University. At first glance some may think that working with this group would be boring but it is actually life changing. I actually get to work with people who are trying to make a difference in the world for the better.

Today is the last forum they are holding on trauma care in Georgia. I've been working with them to publicize the problem and increase public awareness. I've worked with media across the state. When we first started making media calls and talking to reporters about this situation many of them didn't seem to grasp the magnitude of the problem. A few months many press releases later, they all seem to grasp the problem and are on board with trying to help find a solution.

I realize that I'm not the only PR person out there calling this reporters and sending them information this situation but we really are all on the same team.
Its personally rewarding to know that you are part of a team that can really make a difference in people's lives.

Yes, I'm lucky. Many years ago without psychological testing and the Internet, I somehow stumbled into a career that is fulfilling, rewarding and at times - life changing.