Get the Party Started

Let's Get the Party Started......

We are in St. Louis for our client Sciele promoting Nitrolingual Pumpspray. Last night I was reminded just how important it is to get out there and actually meet the consumer and find out what resonates with them.

It sounds like PR 101 but with our hectic schedules away in our offices we always are looking for "inside" or "authentic" knowledge so we can effectively communicate. Many times the professionals forgets to simply get out there and have a conversation.

We did our homework. We created a booth that definitely gets the Nitrolingual noticed. We learned that our key messages are on target. We learned that much of our target market has on blinders and just doesn't want to talk about their health. They actually walked away while their wives got the information for them. We learned that there is more interest in starting a conversation about heart health than we ever imagined.

All the surveys and marketing intelligence in the world can't replace the look on a person's face when they learn something that will impact their life. While working until 4pm wasn't easy for me - it was rewarding to talk directly with the consumer.

We got the party started.