CoreComm PR has a new client with a message that's important but one that people just don't want to hear --- energy efficiency. I've been working with this topic for five years now. I've learned that people really want to know what's in it for them. In this case they can save money - saving energy is the secondary message.
At the Zip to Green (www.ziptogreen.com) launch party last night the crack marketing team comprised of CoreComm PR, Tin Roof Advertising and Design Coup unveiled a team of characters to help keep energy efficiency top of mind --- The Zip Zappers. The idea is that they zap people who aren't using energy wisely and they remind people that energy efficiency is important.
Over the next few weeks we will be polishing up the Zip Zappers before they take to the streets of Washington DC. We have big things planned for our nation's capitol - including a press conference at the National Press Club on Oct. 6.
More info to come.
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