Wednesday, December 17, 2008

Planning Options for 2009

I'm in the middle of strategic planning for some of my clients. Like most companies - my clients are taking a hard look at which trade shows, conferences, etc. to attend and how to make the best use of their time and money in a tough ecomony.

I'm digging deep, evaluating opportunties and creating plans that include speaking opportunities, show books, editorial ops and more. If you are going to put out an effort, why not make the most of it.

Traveling and big booth fees may be out of the picture for some companies no matter how good the opportunity. For those companies I'd like to remind you that media relations and direct electronic mail are good cost saving options to stay in front of your customers.

Don't overlook the bloggers and other influencers in your industry. They have more power that you may think.

When the economy is tough - it doesn't mean that you don't have options.

Call your PR Pro.

Tuesday, December 09, 2008

It's the most wonderful time of the year......

While that line may make some think of a holiday song, it makes me think about one of the things I love the most in my job - planning. Woo Hoo. I realize I'm one of the few people this year who are getting excited about planning. How do you plan for a future that is so unknown and unpredictable?

This weekend a had a call with a client with the goal of creating a plan for 2009. With all the economic uncertainly he is a little hesitant to plan. He doesn't want to put all his eggs into one basket and miss out on an opportunity. Feeling this way is perfectly understandable but all successful businesses plan - and this guy is smart enough to know that. So we made a loose plan with room to move around and make changes.

I'm sure there are many other business owners who are afraid to set out a course for 2009. I would like to encourage those people to take a deep breath and ask for help. Your plan doesn't have to be so rigid that you can't make changes according to your business needs. If you don't plan, you won't go forward.

You wouldn't jump onboard a boat without a chart, course, fuel, sails, paddels and a lot of food and water. Don't enter the New Year that way or you may end up floating around the ocean hoping that the tide to bring you to shore. We all know that rarely happens.