2010 - The world has changed. Life has changed. Communications has changed. How you keep up with these changes? How do know exactly what you should do to move your business forward or just to catch up?
My favorite quote a professional mentor suggested when I was in my 20s was is that we all have to close our eyes and jump at some point.
2010 - the year when you've got to get back in the game BUT the game as changed while you were gathering the bats & balls on the sidelines. (or sticks & pucks, clubs & tees, etc)
Public Relations, Advertising, Social Media, Online Communications, Corporate Social Responsibility, Mobile Marketing, Guerilla Marketing, Integrated Strategic Marketing Plan.....heads are spinning by this point. Many who aren't in the communication and marketing game just end up burying their heads in a brochure, updated website and attending a few tradeshows - knowing that the old stuff won't work these days but not knowing what to do.
Businesses jump - They jump into the same pile of leaves that has left them smelly and wet in the past. They are afraid of strapping that parachute on their backs and free falling into the new communications world alone.
Good News...They aren't alone. A brief meeting with the friendly neighborhood communications professional (ME !) can offer insight into new, inexpensive (yes you read that correctly) and effective (gosh, that IS possible) tools and tactics that can get a business on the scoreboard.
Please folks, don't just open a Twitter account, post on it three times and give up. Give me or one of my colleagues a call and find out what's possible. Its painless.
Then maybe we can work together - that new brochure might not be necessary. And you look better when you aren't pulling your hair out anyway.
Happy New Year...Happy 2010.
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